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Beware Online Subsidy Publishers

I wrote a previous article explaining why I don’t like vanity presses. Unfortunately, because vanity presses have become so unpopular because they developed a bad reputation, they are changing their “skin” (outer appearance) to appear to be something else.  Now, many of them are calling themselves Online Subsidy Publishers. Sometimes they call themselves “POD Publishers,” (POD stands for Print On Demand) and they tell you you can get published for free. Others offer low or medium-cost fees to “get published” with a variety of packages that offer services that “take care of everything” (it’s the classic vanity press scam in new clothing). They often talk about paying “royalties” — after you’ve paid for all of their services. The reason they talk about paying royalties is that somewhere hidden in the contract they have taken possession of your copyright. Their common services include: — Preparing a PDF of the book interior. (Some may ask you to provide it.) — Offering you a choice of their stock cover designs. A few offer more cover options or allow you to make suggestions or provide cover art. — Submit your book to reviewers. (Most authors have a less than pleasant experience related to this. The book reviewers are not real bona fide book reviewers, because the important reviewers won’t accept a book that comes from one of these online subsidy publishers. — Put your book in their online store (only frequented by other writers desperate to be published). — Offer to put the book on Amazon.com (usually at an unreasonably high price). I suggest that instead, you go through Amazon’s REAL POD publisher, CreateSpace.com and get your book on Amazon all over the world for less than $50. — Sell copies to you at a discount from list price, even though you have already paid them a lot of money for your book....

Publishing Choices For Authors

An aspiring author wanting to see his or her books in print has a more options today than just a few years ago. E-BOOKS A very popular option is to publish your book as an e-book. E-books come in several formats. I’m sure you have seen people who are hawking their how-to books online and offering them for some pretty high prices such as $79.99, or even $139.99 for a downloadable PDF of their book. Of course, they claimed the book is worth much more (but I highly doubt that it is worth anywhere near the cover price). Anyway, selling your book in PDF format is a possibility. You can also sell your e-book on a variety of popular platforms such as Kindle, Nook, and iBooks.  Each of these requires special formatting, agreeing to their contract terms, and agreeing to their pricing structures. Going this route means your books are published through the channels of Amazon, Barnes & Noble, or Apple. They sell the books and keep a portion of it for themselves. The amount you get ends up being the “royalty” they pay to you. These channels pay royalties faster than traditional publishers, so you will see your money sooner. They also pay you a higher percentage of the cover price of your book than traditional publishers do. E-BOOK AGGREGATORS For authors who cannot or don’t want to learn all of the specific ins and outs of creating an e-book for publication, there are services called e-book aggregators. The two e-book aggregators that I have seen recommended most often are SmashWords.com and Draft2Digital.com.  SmashWords has a few more requirements than D2D, but those requirements force you to submit files that are well formatted and meet other quality requirements. Some people use these aggregators only for certain vendors.  Four instance, I know someone who publishes their books on Kindle themselves but uses Smash...